Sidemen Charity Match 2023
The Sidemen Charity Match is an event hosted by the Sidemen with all profits and 100% of donations going to charity. Bright Side is one of the beneficiary charities.
Ticket prices are deliberately set to be, as far as possible, affordable and accessible.
The Sidemen are not paid a fee for organising, partaking and marketing the event. In addition, they donate the revenue they would otherwise normally receive from branding, sponsorship and use of their name and image to help put on the event.
The Sidemen ensure that 100% of public donations go to charity. As such, all Stripe and other platform and transaction fees are covered by the event, meaning each charity benefits wholly from the donations from the public.
Income
As per most charity events, the Charity Match raises money from various sources. The main sources of revenue are as follows:
| Cell Donations | Cell £341,467 |
| Cell Brand revenue | Cell £1,458,274 |
| Cell Ticket revenue | Cell £634,114 |
| Cell Total raised | Cell £2,433,855 |
Expenses
The players (talent) do not charge a fee for their time allowing maximum profit for the beneficiary charities.
Major categories of spend include;
Stadium hire, security, national and international talent travel and accommodation, production fees, other talent costs.
Total cost for 2023: £1,919,330
Funds raised for charity
Funds raised were allocated to and collected by CALM then distributed to beneficiary charities as shown below:
| Cell Total raised for charity | Cell £514,525 |
| Cell M7 Education | Cell 5% |
| Cell Rays of Sunshine | Cell 7.5% |
| Cell Teenage Cancer Trust | Cell 25% |
| Cell CALM | Cell 25% |
| Cell Bright Side | Cell 37.5% |
Reflections
In future fundraising, our aim is to continue to find ways to increase the amount raised for charity and the Sidemen have reviewed all areas of spending relating to previous events and will continue to implement further processes to maximise profit.